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Engaging customers on sustainability

Two people taking part in a sustainability activity, with one holding up a circular Earth illustration and the other holding a bowl of similar pieces.

Since 2021, Sanctuary has run an annual Sustainability Fortnight communication and engagement campaign for colleagues and customers. Each year, we take a climate-related theme and explore it through events, webinars, blogs, challenges, and activities, inspiring all at Sanctuary to play their part in tackling climate change.

In 2025, Sustainability Fortnight grew to become the Sustainability Roadshow. Over the two weeks, the Sustainability team visited 15 of Sanctuary’s sites, hosting workshops, coffee mornings, and information sessions. The visits were geographically spread out to reach as many colleagues and customers as possible: visiting Hull, Chester, Worcester, Hereford, Weston-Super-Mare, London, Ely, Derby, Plymouth and Paignton. This was vital for sharing key messages with customers and colleagues further afield, especially across our communities, in frontline locations, and with those in mobile roles.

Alongside getting out and about, a key aim of the Sustainability Roadshow was to reduce emissions while doing so. The Sustainability team travelled over 1,400 kilometres, but did so using trains, carsharing in an electric vehicle, buses, tubes, and a couple of taxis. Hotel stays were minimised, with only one overnight stay across the fortnight. 

If the roadshow had been carried out using a private petrol car, it would have produced 631 kgCO2e. Instead, travelling sustainably reduced emissions by 529kg down to 102 kgCO2e. Additionally, a further 100 kgCO2e were avoided through travelling to schemes and sites there and back in a day to avoid the need for hotels.

Alongside reduced emissions, travelling sustainably resulted in other benefits: on the train, colleagues could still work on laptops; carsharing enabled planning for sessions while in the vehicle; and costs were also minimised.